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Cosmo has represented E-LOAN since its early days as a startup with three employees to its current position as online market leader. By positioning E-LOAN as a staunch advocate of consumer rights that is fighting for the financial privacy rights of consumers, Cosmo helped to establish E-LOAN as a thought leader in the crowded financial services industry. Cosmo has moved E-LOAN beyond simple product announcements to regular inclusion in national business outlets such as the Wall Street Journal and CNN through this positioning, and E-LOAN’s brand has achieved new heights in terms of consumer brand awareness, media coverage and political activism.
