PR is my second job. I prefer first to enjoy life – my wife and children, music, travel, writing, and late night conversations about the meaning of it all. Fortunately, living better makes me better at my other gig. When it comes to PR, I prefer to think big. I like to help clients look at the bigger opportunity so that I can help them build the smartest way to get there. I thrive on challenges. I deliver on my promises. Always.
Laurie Azzano
Some say I take it too seriously. Truth is, I love what I do. I love
working closely with our clients and figuring out how we can do the
best job for them…how we can get them more than their fair share
of media attention. And, I love the fact that we have been able to
stay true to the reason we started Cosmo – to focus on our clients and give them smart, effective and strategic advice and
execution.
I’ve done it for more than 15 years and it still gets me excited
every morning. No matter what the industry – banking, tourism,
retail, insurance, transportation, healthcare, or technology – I
dig deep and get as excited about it as our clients do. In my mind,
it’s the only way to do it. Fortunately, our clients seem to
agree.
