Insights & Articles
Unleashing The Power of Your Data
With the recent surge in online content, misinformation and bias has also proliferated, underscoring the heightened demand for credible, evidence-based storytelling. Consequently, readers and media outlets increasingly favor
Navigating 24: Trends in Comms and Media
At Cosmo, we’ve been monitoring a number of emerging trends in the media and communications landscape and thinking a lot about their impact on the industry and our clients. In particular, we’re paying close attention
Revitalize Your Content Strategy
Content has long been an integral component of a well-rounded communications program. But the changing media landscape and evolving company needs are forcing teams to rethink how they approach building, sharing and pitching this
Award Wins Fuel Growth
Winning a respected award confers important credibility, helping to fast track customer wins, energize partners, and attract investors or acquirers. We consistently see awards result in positive outcomes for Cosmo clients and -
Elevate Your Business Through Speaking
Securing a speaking podium at the right event for your business can be a game-changer. A well-targeted and executed speaking placement with supporting communications activities can elevate a company's profile and credibility, helping boost
Newsjacking: Securing Increased Coverage
Every client wants to land tier one media coverage, but securing earned media is more difficult than ever. News cycles move lightning fast, reporters and editors are savvy and able to smell self-promotion a mile away, and –
Drive Business Value with Funding News
You’re an early-stage growth company that just secured funding. Congrats! Time to knock out a press release and post it in your newsroom - everyone will want to hear (and write) about this. Right? Not so fast.